Shakira & Ozuna: A reggae revival with a global twist

Latino Beat Revival, featuring Shakira and Ozuna, collaborated with DJs from Sweden, Nigeria and South Korea. It brought together trap producers and traditional salsa bands to create tracks like Baila Mundo, which blended dembow beats with K-pop auto-tune melodies. The album debuted at No. 1 on Apple Music’s Latin chart, and Sabor Latino’s TikTok dance challenge garnered 300 million views. WMG donated 20% of streaming revenue to UNESCO’s literacy project in Colombia, empowering young writers through music education.